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Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

    Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
    Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
    Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
    Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO 

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

ruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.

Susan Esparza is a senior editor with Bruce Clay, Inc.

Bruce Clay, Susan Esparza
ISBN: 978-1-1180-2441-6
Paperback
768 pages
January 2012