Post Description

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

    Comprehend SEO’s many intricacies and complexities
    Explore the underlying theory and inner workings of search engines
    Understand the role of social media, user data, and links
    Discover tools to track results and measure success
    Recognize how changes to your site can confuse search engines
    Learn to build a competent SEO team with defined roles
    Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

Publisher: O'Reilly Media
Released: March 2012
Pages: 718
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